Marketing helps people see that your small business can help them. It establishes your reputation and solidifies expectations about you. Most importantly, it allows your small business to grow.
Marketing may seem expensive or complicated, but when your program is strategic, focused, and consistent, the payoff is big.
Don't feel overwhelmed. Get off to a good start by setting goals and developing an action plan. Your marketing strategy can be as simple as evaluating your market, establishing goals and tactical plans for reaching them, and measuring results.
For more information on how strategy can help you, view our "A Man, A Can, A Plan" blog article.